{"id":12078,"date":"2025-12-22T06:13:08","date_gmt":"2025-12-22T06:13:08","guid":{"rendered":"https:\/\/www.greytrix.com\/blogs\/salesforce\/?p=12078"},"modified":"2025-12-22T06:13:10","modified_gmt":"2025-12-22T06:13:10","slug":"ultimate-guide-to-salesforce-email-tracking-step-by-step-setup-verification","status":"publish","type":"post","link":"https:\/\/www.greytrix.com\/blogs\/salesforce\/2025\/12\/22\/ultimate-guide-to-salesforce-email-tracking-step-by-step-setup-verification\/","title":{"rendered":"Ultimate Guide to Salesforce Email Tracking &#8211; Step-by-Step Setup &amp; Verification"},"content":{"rendered":"\n<p>Email engagement is one of the most powerful indicators of buyer interest. Salesforce\u2019s built-in email tracking makes this process effortless by recording when an email is opened, how many times it was viewed, and the first and last open timestamps. With the right configuration, this data helps sales and marketing teams understand prospect behavior, prioritize follow-ups, and measure the impact of their outreach.<\/p>\n\n\n\n<p>In this blog, we\u2019ll walk through how Salesforce detects email opens, how accurate the open count is, the step-by-step setup to enable tracking, and how to verify that it\u2019s working correctly.<\/p>\n\n\n\n<p><strong>Step 1: Enable Deliverability<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Navigate to <strong>Setup<\/strong> \u2192 search <strong>Deliverability<\/strong><\/li>\n\n\n\n<li>Set <strong>Access Level: All Email<\/strong><\/li>\n\n\n\n<li>Click <strong>Save<\/strong><\/li>\n<\/ul>\n\n\n\n<center><a href=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-content\/uploads\/2025\/12\/1.Enable-Delevarability.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" class=\"size-full\" style=\"border: 1px solid #A9A9A9; padding: 2px; margin: 2px; align: center;\" src=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-content\/uploads\/2025\/12\/1.Enable-Delevarability.png\" alt=\"Enable Deliverability\"><\/a><\/center><font size=\"2\"><center><i>Enable Deliverability<\/i><\/center><\/font> \n\n\n\n<p><strong>Step 2: Enable Enhanced Email<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to <strong>Setup<\/strong> \u2192 search <strong>Enhanced Email<\/strong><\/li>\n\n\n\n<li>Check <strong>Enable Enhanced Email<\/strong><\/li>\n\n\n\n<li>Click <strong>Save<\/strong><\/li>\n<\/ul>\n\n\n\n<center><a href=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-content\/uploads\/2025\/12\/2.Enable-Enhanced-Email.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" class=\"size-full\" style=\"border: 1px solid #A9A9A9; padding: 2px; margin: 2px; align: center;\" src=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-content\/uploads\/2025\/12\/2.Enable-Enhanced-Email.png\" alt=\"Enable Enhanced Email\"><\/a><\/center><font size=\"2\"><center><i>Enable Enhanced Email<\/i><\/center><\/font> \n\n\n\n<p><strong>Step 3: Turn On Email Tracking (Lightning Experience)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Navigate to <strong>Setup<\/strong> \u2192 search <strong>Activity Settings<\/strong><\/li>\n\n\n\n<li>Enable <strong>Email Tracking<\/strong><\/li>\n\n\n\n<li>Click <strong>Save<\/strong><\/li>\n<\/ul>\n\n\n\n<center><a href=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-content\/uploads\/2025\/12\/3.Enable-Email-Tracking.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" class=\"size-full\" style=\"border: 1px solid #A9A9A9; padding: 2px; margin: 2px; align: center;\" src=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-content\/uploads\/2025\/12\/3.Enable-Email-Tracking.png\" alt=\"Enable Email Tracking\"><\/a><\/center><font size=\"2\"><center><i>Enable Email Tracking<\/i><\/center><\/font> \n\n\n\n<p><strong>Step 4: Verify User Permissions<\/strong><\/p>\n\n\n\n<p>Ensure that users sending emails have access to <strong>Email Message<\/strong> records.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to <strong>Profile \/ Permission Set \u2192 Object Settings<\/strong><\/li>\n<\/ul>\n\n\n\n<center><a href=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-content\/uploads\/2025\/12\/4.Profile-Object-Setting.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" class=\"size-full\" style=\"border: 1px solid #A9A9A9; padding: 2px; margin: 2px; align: center;\" src=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-content\/uploads\/2025\/12\/4.Profile-Object-Setting.png\" alt=\"Profile Object Settings\"><\/a><\/center><font size=\"2\"><center><i>Profile Object Settings<\/i><\/center><\/font> \n\n\n\n<ul class=\"wp-block-list\">\n<li>Select <strong>Email Message<\/strong><\/li>\n\n\n\n<li>Enable <strong>Read, Create, Edit<\/strong><\/li>\n\n\n\n<li>Ensure <strong>Send Email<\/strong> and <strong>Activity<\/strong> permissions are active<\/li>\n<\/ul>\n\n\n\n<center><a href=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-content\/uploads\/2025\/12\/5.Email-Message.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" class=\"size-full\" style=\"border: 1px solid #A9A9A9; padding: 2px; margin: 2px; align: center;\" src=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-content\/uploads\/2025\/12\/5.Email-Message.png\" alt=\"Email Messages\"><\/a><\/center><font size=\"2\"><center><i>Email Messages<\/i><\/center><\/font> \n\n\n\n<p><strong>Step 5: Add Email Tracking Fields to Page Layout<\/strong><\/p>\n\n\n\n<p>To view email open tracking on records:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to <strong>Setup \u2192 Object Manager \u2192 Email Message<\/strong><\/li>\n<\/ul>\n\n\n\n<center><a href=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-content\/uploads\/2025\/12\/6.Email-Message-Object.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" class=\"size-full\" style=\"border: 1px solid #A9A9A9; padding: 2px; margin: 2px; align: center;\" src=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-content\/uploads\/2025\/12\/6.Email-Message-Object.png\" alt=\"Email Message Object\"><\/a><\/center><font size=\"2\"><center><i>Email Message Object<\/i><\/center><\/font> \n\n\n\n<ul class=\"wp-block-list\">\n<li>Open <strong>Page Layouts<\/strong><\/li>\n\n\n\n<li>Add the following fields:\n<ul class=\"wp-block-list\">\n<li><strong>IsOpened<\/strong><\/li>\n\n\n\n<li><strong>TimesOpened<\/strong><\/li>\n\n\n\n<li><strong>FirstOpenedDate<\/strong><\/li>\n\n\n\n<li><strong>LastOpenedDate<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Step 6: Verify Email Tracking is Working<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send a tracked email from Salesforce to your own email address<\/li>\n\n\n\n<li>Ensure <strong>Track Email<\/strong> toggle is ON in the Lightning Email Composer<\/li>\n\n\n\n<li>Open the email in your inbox<\/li>\n\n\n\n<li>Refresh Salesforce<\/li>\n\n\n\n<li>Open the related <strong>Email Message<\/strong> record<\/li>\n\n\n\n<li>If using <strong>Marketing Cloud (Pardot\/Marketing Cloud)<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>IsOpened = true<\/strong><\/li>\n\n\n\n<li><strong>TimesOpened \u2265 1<\/strong><\/li>\n\n\n\n<li><strong>FirstOpenedDate \/ LastOpenedDate<\/strong> populated<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<center><a href=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-content\/uploads\/2025\/12\/7.Contact-Email-Tracking.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" class=\"size-full\" style=\"border: 1px solid #A9A9A9; padding: 2px; margin: 2px; align: center;\" src=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-content\/uploads\/2025\/12\/7.Contact-Email-Tracking.png\" alt=\"Contact Email Tracking\"><\/a><\/center><font size=\"2\"><center><i>Contact Email Tracking<\/i><\/center><\/font>\n\n\n\n<center><a href=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-content\/uploads\/2025\/12\/8.Bounced-Email.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" class=\"size-full\" style=\"border: 1px solid #A9A9A9; padding: 2px; margin: 2px; align: center;\" src=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-content\/uploads\/2025\/12\/8.Bounced-Email.png\" alt=\"Bounced Email\"><\/a><\/center><font size=\"2\"><center><i>Bounced Email<\/i><\/center><\/font> \n\n\n\n<h2 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Conclusion<\/mark><\/strong><\/h2>\n\n\n\n<p>Salesforce Email Tracking provides valuable insights into recipient engagement, helping teams improve follow-ups and optimize communication strategies. By enabling Deliverability, Enhanced Email, Email Tracking, and setting the correct permissions, you ensure accurate open tracking across your org. With these configurations in place, users can confidently analyze email activity and boost productivity.<\/p>\n\n\n\n<p>By following the above blog instructions, you will be able to learn <strong>\u201cUltimate Guide to Salesforce Email Tracking &#8211; Step-by-Step Setup &amp; Verification\u201c<\/strong>. If you still have queries or any related problems, don\u2019t hesitate to contact us at <a href=\"mailto:salesforce@greytrix.com\" target=\"_blank\" rel=\"noreferrer noopener\">salesforce@greytrix.com<\/a>. More details about our integration product are available on <a href=\"https:\/\/www.greytrix.com\/product\/gumu\/salesforce-sage-erp-integration\" target=\"_blank\" rel=\"noreferrer noopener\">our website<\/a> and <a href=\"https:\/\/appexchange.salesforce.com\/listingDetail?listingId=a0N30000000psM5EAI\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce AppExchange<\/a>.<\/p>\n\n\n\n<p>We hope you may find this blog resourceful and helpful. However, if you still have concerns and need more help, please contact us at <a href=\"mailto:salesforce@greytrix.com\" target=\"_blank\" rel=\"noreferrer noopener\">salesforce@greytrix.com<\/a>.<\/p>\n\n\n\n<p style=\"text-align: justify\"><b>About Us<\/b><\/br>\n<p><a href=\"https:\/\/www.greytrix.com\/\">Greytrix<\/a> \u2013 a globally recognized and one of the oldest Sage Development Partner and a Salesforce Product development partner offers a wide variety of integration products and services to the end users as well as to the Partners and Sage PSG across the globe. We offer Consultation, Configuration, Training and support services in out-of-the-box functionality as well as customizations to incorporate custom business rules and functionalities that require apex code incorporation into the Salesforce platform.<br><br> Greytrix has some unique solutions for Cloud CRM such as <a href=\"\">Salesforce Sage integration<\/a> for <a href=\"https:\/\/www.greytrix.com\/sage-x3-erp\/integration\/\">Sage X3<\/a>, <a href=\"https:\/\/www.greytrix.com\/salesforce-cloud-services\/sage-100-integration\/\">Sage 100<\/a> and <a href=\"https:\/\/www.greytrix.com\/salesforce-cloud-services\/sage-300-integration\/\">Sage 300 (Sage Accpac)<\/a>. We also offer best-in-class Cloud CRM <a href=\"https:\/\/www.greytrix.com\/salesforce-cloud-services\/crm-development\/\">Salesforce customization and development services<\/a> along with services such as Salesforce <a href=\"https:\/\/www.greytrix.com\/salesforce-cloud-services\/data-migration-support\/\">Data Migration<\/a>, <a href=\"https:\/\/www.greytrix.com\/salesforce-cloud-services\/crm-development\/\">Integrated App development<\/a>, Custom App development and Technical Support business partners and end users. Salesforce Cloud CRM integration offered by Greytrix works with Lightning web components and supports standard opportunity workflow. Greytrix GUMU&#x2122; integration for Sage ERP \u2013 Salesforce is a 5-star rated app listed on <a href=\"https:\/\/appexchange.salesforce.com\/appxListingDetail?listingId=a0N30000000psM5EAI\" target=\"_blank\" rel=\"noopener\">Salesforce AppExchange<\/a>.<br> The GUMU&#x2122; Cloud framework by Greytrix forms the backbone of cloud integrations that are managed in real-time for processing and execution of application programs at the click of a button.<br><br> For more information on our Salesforce products and services, contact us at <a href=\"mailto:salesforce@greytrix.com\">salesforce@greytrix.com<\/a>. We will be glad to assist you.<\/p>\n\n\n\n<p><strong>Related Posts<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/2024\/01\/24\/how-to-reset-field-values-of-repeatable-sections-in-formstack\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to reset field values of repeatable sections in Formstack for Salesforce forms<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/2022\/02\/09\/how-to-fetch-current-record-id-from-lightning-web-components-lwc\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Fetch current Record Id from Lightning Web Components (LWC)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/2023\/12\/12\/how-to-create-a-custom-button-on-formstack-for-the-salesforce-form\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to create a custom button on Formstack for the Salesforce form<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/2022\/09\/15\/how-to-restrict-the-system-administrator-to-edit-the-read-only-field-in-salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Restrict the System Administrator to \u201cEdit the Read-Only Field\u201d in Salesforce.<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Email engagement is one of the most powerful indicators of buyer interest. Salesforce\u2019s built-in email tracking makes this process effortless by recording when an email is opened, how many times it was viewed, and the first and last open timestamps. With the right configuration, this data helps sales and marketing teams understand prospect behavior, prioritize\u2026 <span class=\"read-more\"><a href=\"https:\/\/www.greytrix.com\/blogs\/salesforce\/2025\/12\/22\/ultimate-guide-to-salesforce-email-tracking-step-by-step-setup-verification\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1654,1659,1652,2685,2688,1649,1656,1655,1651,1657,1944,1653,1650,1658,2693,2689,2692,2691,2690,2684,2686,2694,2695,577,2687],"class_list":["post-12078","post","type-post","status-publish","format-standard","hentry","category-salesforce-srv","tag-add-summary-formula","tag-conditional-formatting","tag-create-new-report","tag-email-message-object-salesforce","tag-email-open-tracking-salesforce","tag-find-duplicate-records","tag-formula-output-type","tag-group-rows","tag-identify-duplicate-records","tag-parentgroupval","tag-parentgroupval-function-2","tag-report-type","tag-resolving-duplicates","tag-row-count","tag-salesforce-activity-settings","tag-salesforce-crm-email-tracking","tag-salesforce-deliverability","tag-salesforce-email-analytics","tag-salesforce-email-setup-guide","tag-salesforce-email-tracking","tag-salesforce-enhanced-email","tag-salesforce-marketing-cloud-tracking","tag-salesforce-pardot-email-tracking","tag-salesforce-reports","tag-track-email-salesforce"],"_links":{"self":[{"href":"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-json\/wp\/v2\/posts\/12078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-json\/wp\/v2\/comments?post=12078"}],"version-history":[{"count":2,"href":"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-json\/wp\/v2\/posts\/12078\/revisions"}],"predecessor-version":[{"id":12088,"href":"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-json\/wp\/v2\/posts\/12078\/revisions\/12088"}],"wp:attachment":[{"href":"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-json\/wp\/v2\/media?parent=12078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-json\/wp\/v2\/categories?post=12078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greytrix.com\/blogs\/salesforce\/wp-json\/wp\/v2\/tags?post=12078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}