Greytrix Launches GUMU™ Messaging — A Salesforce WhatsApp Connector, Transforming Customer Engagement
Mumbai, India — [12th January 2026] — Greytrix, a global CRM and ERP integration leader for over 25 years, announced a new integration – GUMU™ Messaging.
WhatsApp has become the primary channel for customer communication across industries, but most businesses struggle with disconnected chats, scattered data, and delayed follow-ups. GUMU™ Messaging addresses this gap by seamless WhatsApp CRM integration directly into Salesforce, allowing teams to manage conversations, monitor performance, and automate engagement. The Salesforce WhatsApp connector adds full visibility to WhatsApp chats in Salesforce.
“GUMU™ Messaging transforms WhatsApp from a disconnected chat tool into a secure, compliant, CRM-driven engagement channel,” said [Abdul Salam, Program Manager]. “Teams finally get speed and context together, while leaders gain visibility into communication that was previously invisible.”
Key Capabilities of GUMU™ Messaging
Unified WhatsApp Inbox inside Salesforce for sales, support, marketing, and operations teams
AI-assisted replies and summaries to accelerate response time and improve accuracy
Auto-creation of Leads and Cases from incoming messages
Bulk campaigns and template-driven outreach powered by WhatsApp automation in Salesforce
Real-time delivery and read tracking for timely follow-ups
Audit-ready logs and governance controls supporting strong Salesforce messaging compliance
Built on the trusted GUMU™ integration platform, this is an ideal solution for growing businesses operating across multiple teams and customer touchpoints.
A New Standard for Salesforce–WhatsApp Alignment
GUMU™ Messaging eliminates the need for device switching, manual copy-paste, and untracked customer conversations. Every interaction becomes part of Salesforce’s system of record, enabling cross-team alignment, cleaner workflows, and smarter decision-making across the customer lifecycle. It is now available for Salesforce users globally.
About Greytrix
Greytrix is a global Salesforce partner with 25+ years of expertise and more than 2,000 customers across 30+ countries. Through its flagship GUMU™ Integration Platform, the company delivers secure, scalable, and industry-proven solutions that unify data, automate workflows, and power connected business ecosystems for organizations worldwide.