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Greytrix Introduces GUMU™ Maps to simplify field operations by visualizing Creatio data on Google maps

Mumbai, India — [3rd February 2026 ] — Greytrix has announced the launch of GUMU™ Maps, a solution that is designed to help field operations by visualizing their Creatio data directly on Google Maps.

Field work is an important channel for any organization, one of the main sources of inbound and outbound sales. Traditionally the operations were run on manual work and memory. This invited a plethora of drawbacks such as missed opportunities, lack of coordination, confusion and so on.

GUMU™ Maps, the integration between Creatio and Google Maps, enables teams to have everything they need such as, context, prospects, routes, ownership, insights, etc, all in one single view with a user-friendly interface.

Native to Creatio, GUMU™ Maps leverages Google Maps to make business data actionable in the field.

As a location intelligence layer for Creatio it visualizes business data on Google Maps for field planning and execution.

Key Capabilities at a Glance

GUMU™ Maps visualizes Creatio account records on Google Maps, enabling location-based and proximity search to identify accounts and prospects by area or radius. It supports multi-stop route planning with saved routes and user assignments, map-based dashboards for sales, open cases, and appointments, and data analysis by industry or revenue. Teams can also manage and reassign record ownership directly from the map interface to balance workloads and prioritize high-value customers.

Designed Around Team Workflows, Not Just Data Movement

Built for teams that keep the business moving

For Retail and Consumer Goods, it helps field teams visualize outlets, plan store visits, and prioritize high-value locations.

For Healthcare and Pharmaceuticals, it supports efficient territory planning, visit scheduling, and on-ground execution for medical representatives.

For Field Service Management, it enables location-based task allocation, optimized routing, and real-time visibility into field activities.

And beyond these industries, GUMU™ Maps adapts seamlessly to any team that relies on location-aware data for planning, execution, and decision-making—ensuring team get the full value of their Creatio data.

About Greytrix

Greytrix is a global provider of business management and integration solutions, with 25+ years of experience in ERP and CRM systems. Serving clients in over 50 nations, Greytrix helps organizations streamline their business operations, improve efficiency and grow with clarity.