greytrix-logo
Contact us
Career |

Greytrix Introduces GUMU™ to Unify Shopify and Salesforce for Scalable eCommerce Growth

Greytrix Introduces GUMU™ to Unify Shopify and Salesforce for Scalable eCommerce Growth

Mumbai, India — [20th January 2026] — Greytrix has announced the availability of GUMU™ for Salesforce–Shopify Integration, a new solution designed to help eCommerce businesses run Shopify and Salesforce as a single, connected system.

As online brands grow, Shopify becomes the engine for orders and transactions, while Salesforce powers customer relationships, campaigns, and service workflows. Without a reliable connection, teams face delayed updates, manual fixes, and fragmented customer views. GUMU™ was built to remove that friction.

The integration enables automated, bidirectional data flow between Shopify and Salesforce, ensuring that customer records, orders, inventory updates, and fulfilment status remain aligned across teams — directly inside Salesforce.

GUMU™ supports modern eCommerce teams with fast, multi-channel, data-driven work, beyond a basic sync tool.

When Shopify and Salesforce aren’t connected, teams spend more time fixing data than using it,” said [Debarshi Bagchi, Project Manager] at Greytrix India Pvt. Ltd. “GUMU™ removes that friction by keeping orders, customers, and updates aligned automatically, so teams can act on what’s happening, not chase what’s missing.”]

GUMU™ for Salesforce–Shopify Integration connects the front-end of commerce with the back-end of customer management, without custom development or complex maintenance.

Key capabilities include:

Automated sync of Shopify customers, orders, products, and inventory into Salesforce Data preview and validation before syncing to prevent duplication or errors Bidirectional updates, allowing Salesforce-driven changes to reflect in Shopify Role-based access controls and audit-ready visibility for enterprise governance Built-in sync statistics and monitoring dashboards inside Salesforce Support for single-store and multi-store Shopify environments.

Designed Around Team Workflows, Not Just Data Movement

GUMU™ is built on Greytrix’s proven GUMU™ Integration Platform, which has powered enterprise integrations across CRM, ERP, and eCommerce ecosystems for years.

For sales, it offers instant access to purchase history and order status.

For marketing, it enables segmentation based on actual buying behaviour.

For service, it allows resolving issues with full context.

For operations, it ensures inventory and order data stay aligned.

Teams use Salesforce confidently, trusting that the data accurately reflects Shopify’s reality.

About Greytrix

Greytrix is a global Salesforce partner with more than 25 years of experience delivering integration solutions across CRM, ERP, and eCommerce platforms. Through its GUMU™ Integration Platform, Greytrix helps businesses unify data, automate workflows, and scale operations with security, reliability, and long-term flexibility.