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“If you don't care for your customers, someone else will” is an adage businesses use while delivering customer service. The voice of its customers determines an organization’s standard. They have to manage complex data like tracking leads, prospects, support related interactions through every stage of the sales pipeline apart from their core business. In this process, servicing customers becomes problematic as essential data is not readily accessible.
No matter where a customer is in your sales cycle, excellent customer relationships are predicated on your company's consistent and personalized experience. As a result, every team in your company—from marketing to sales to support—must provide a consistent client experience.
This may be feasible but is not recommended when your business starts, and you're handling all of your customer information on spreadsheets. The time spent entering data could be better used to attract clients and close sales. When you develop your business and consumer base, this gets incredibly complicated. CRM software is helpful in this situation.
Greytrix Africa is the Sage CRM provider for Africa in the East African organizations that will emphasize the cumulative approach of business processes like sales, marketing, and customer service. It offers a rapid ROI at a low ownership cost, bridging the information gap between different departments.
Sage CRM is the best CRM for small businesses. The system automates business processes in the East African region and consolidates sales information about prospects, leads, sales reports, etc. It also analyzes the value of sales opportunities in your pipeline, maximizing cross and up-sell opportunities and making more thoughtful and quick decisions. In addition, enhanced pipeline management allows all the employees to access information about customer interactions anytime, introducing transparency within the organization. Sales representatives will thus focus more on sales and less time on administration.
Customer information – anytime, anywhere is a distinctive feature of the Sage CRM system. Greytrix Africa, with the help of Sage CRM, maintains customer data over a centralized database, providing prompt and relevant information for effective customer service. It also offers quick and accurate order tracking that drives revenue, improves employee efficiency, and keeps your customers satisfied. As a result, it will eventually reduce customer support costs and improve customer retention. In addition, Sage CRM helps you become responsive to customers' problems and requests, improving customer experience.
Multiple marketing and re-marketing practices are executed to win new customers and retain existing ones. Proper planning, executing, controlling the budget, and tracking is essential for any successful campaign.
Sage CRM software enables users to execute high-quality, targeted campaigns to attract new leads across East Africa. In addition, Financial profiling, information on orders, purchases, special interests, and demographics with multiple templates.
Keeping the right customers informed at the right time and tracking the campaigns is possible using analytics made available in Sage CRM. As a result, engagement of the customers with employees becomes viable, fostering loyalty, building customer retention, and increasing revenue.
The Mobile responsive Sage CRM platform allows real-time customer and order information to be accessed anywhere, anytime. Schedule calls, record emails, manage activities, viewing history all become manageable on your mobile phones. As a result, the Sage CRM software streamlines business processes with better visibility and increased sales productivity, enhancing customer support.
For a successful business, collaborative workflow is essential between departments. Relevant operational data should be visible and consistent throughout the organization. Hence it is vital to integrate Sage CRM with ERP.
Sage CRM features take care of the front-office operations like Customer support, increasing Sales by converting Leads to Customers/Opportunities, and retaining several users. On the other hand, ERP handles the back-office operations like managing Purchases, Finances, Inventories, Sales Orders, Accounts, etc.
The strength of an integrated Customer relationship management system and Enterprise resource planning solution is the bridge that facilitates both roles to be carried out seamlessly.
CRM software solutions assist sales executives in managing their pipeline, automating follow-ups, and organizing leads. However, your organization's other departments can also gain from your CRM software. For instance, a CRM solution can provide a high return on investment for marketing, customer service, product development, content management, and HR
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