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Salesforce.com - Tips, Tricks and Components

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Account Team Member Functionality in Salesforce: A Complete Guide

By Greytrix | February 26, 2025
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Introduction

Salesforce provides various features to enhance collaboration among team members. One such feature is the Account Team, which allows multiple users to work together on a single account by defining roles and access levels. The Account Team Member object plays a crucial role in this functionality by enabling administrators and users to assign different team members specific responsibilities within an account.

This blog will explore the Account Team Member object, its purpose, and a step-by-step guide to implementing it in Salesforce.

Purpose of the Account Team Member Object

The Account Team Member object assigns multiple users to an account with specific roles and permissions. This feature is beneficial for organizations that require collaboration across different departments, such as Sales, Support, and Customer Success.

Key Benefits

  • Enhances teamwork and collaboration on account records.
  • Allows defining different roles for team members.
  • Controls access to account-related data through defined permissions.
  • Improves sales and service efficiency by clearly assigning responsibilities.

How to Implement Account Team Members in Salesforce

Step 1: Enable Account Teams in Salesforce

By default, the Account Team feature is not enabled in Salesforce. To use it, follow these steps:

  1. Navigate to Setup → Enter “Account Teams” in the Quick Find box.
  2. Click Account Teams Settings.
  3. Check the box for Enable Account Teams.
  4. (Optional) Enable Account Teams in Lightning Experience. Click Save.
Enabling Account Teams in Salesforce
Enabling Account Teams in Salesforce

Step 2: Add the Account Team Related List to the Account Page Layout

To allow users to add team members to an account, you need to modify the page layout:

  1. Go to Setup → Object Manager.
  2. Select Account → Click Page Layouts.
  3. Choose the layout you want to edit.
  4. Drag the Account Team-related list onto the page layout. Click Save.
Adding the Account Team Related List to the Account Page Layout
Adding the Account Team Related List to the Account Page Layout

Step 3: Manage Account Team Roles

Salesforce allows defining custom roles for account team members:

  1. Go to Setup → Enter “Roles” in the Quick Find box.
  2. Click Team Roles.
Manage Account Team Roles
Manage Account Team Roles
  1. Click on New Role and enter the role name (e.g., Sales Manager, Support Rep). Click Save.
  2. Now, when adding team members to an account, these roles will be available for selection.
Creating New Role
Creating New Role

Step 4: Add Account Team Members to an Account

To assign team members to a specific account:

  1. Open an Account record.
  2. Locate the Account Team-related list.
  3. Click Add Team Members.
Add Account Team Members to an Account
Add Account Team Members to an Account
  1. Select users and define their roles.
  2. Set their access levels (Read-Only, Read/Write, etc.). Click Save and then you will see the Team Member added to the Account Team.
Defining Roles to the users
Defining Roles to the users
Account Team on Layout
Account Team on Layout

Conclusion

The Account Team Member object in Salesforce is a powerful feature that enhances collaboration among different team members working on an account. By implementing Account Teams, organizations can streamline their sales and support processes, ensuring the right team members have appropriate access to account-related data.

By following the steps outlined above, you can successfully enable and configure Account Teams in your Salesforce org, improving overall efficiency and teamwork.

Related Posts

  • Effortlessly Customize Lightning Combo-box Labels in Salesforce LWC
  • Master Auto-Numbering in Salesforce Managed Packages: A Step-by-Step Guide to Simplify Your Workflow
  • How to rename the Field label in Salesforce for managed package
  • Creating Global Picklist Value Set in Salesforce

Category: Salesforce Services Tags: Account Team Member Object, Adding Team Members, Collaboration with Account Team, Enable Account Teams, Manage Account Team Roles, Profiles & Permissions, Security & Access Control, Team-based Selling
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