In a blog titled “Dynamics CRM and Sage 100 Using GUMU™” we showcased how the GUMU™ connector simplifies the data exchange, between Dynamics 365 CRM and Sage 100.
The integration offers:
- Automated bi-directional sync of Customers, Contacts, Products, Warehouses, Quotes, Orders, and Invoices
- Real-time data availability across CRM and ERP
- Elimination of duplicate data entry and manual errors
- Improved operational efficiency with faster sales and support cycles
These capabilities guarantee that teams, in Sales, Finance, Warehouse and Customer Service always work with aligned data.
Why Item Alias matters:
- Many organizations use alternate item numbers (aliases) in Sage 100 — for example, internal part numbers, vendor SKUs, legacy codes, or simplified identifiers — which may differ from standard product codes.
- Without alias support, users working in CRM may struggle to match CRM-visible product codes with the alternate codes used elsewhere (in procurement, warehouse, vendor communication, etc.).
- By bringing Alias values into CRM, you improve traceability, reduce confusion, and make it easier for sales, support and warehouse teams to reference products the way they know them — not only by the “main” code, but also by any alternate codes.
What the new feature does:
- During product sync from Sage 100 to Dynamics 365 CRM, GUMU now fetches not only the standard product/item number, but also the default configured alias values associated with that item in Sage 100.
- These alias values are stored in CRM (Product Description) — making them visible to CRM users alongside the standard product code.
- When a sales or support user searches for a product in CRM, they can now use any of the alias codes — making lookup easier even if they only know the old or alternate SKU.
- This ensures better usability, reduces lookup errors, and aligns CRM visibility with the varied naming/numbering conventions used across departments.
This enhancement ensures Dynamics CRM users always see the complete product identity—main item code + all alias values—for faster, more accurate work.
More details about the product are available on our website. We hope you find this blog resourceful and helpful. However, if you still have concerns and need more help, please get in touch with us at gumucloud@greytrix.com.