Tag Archives: lead conversion

Ensuring Data Integrity: Mapping Custom Lead Fields for Lead Conversion in Salesforce

When businesses customize Salesforce Leads with additional fields they unlock valuable insights about prospects. But here’s the challenge: when a Lead is converted into an Account, Contact, or Opportunity, these custom fields don’t automatically carry over. Without proper mapping, your team risks losing key data at the most critical stage of the sales cycle. That’s… Read More »