Sage Future 2026: AI, GUMU Copilot & Sage Business Insights

By | May 7, 2026

Greytrix attended Sage Future 2026 at the Moscone Center in San Francisco from May 28 to 30, 2026. As a silver sponsor, the team shared space with 4000+ customers, 50+ partners, and professionals from across the Sage ecosystem. For the team that has spent more than 25 years building within the ecosystem, the conversations on the floor, the sessions on the main stage, and the questions businesses are actively asking — all of it points in a direction. “What does high performance actually look like?”

Sage Future 2026 clearly showed that embracing AI-driven transformation is now essential—not optional for leading organizations. The conference brought together leaders, partners, and customers and made that direction very clear — harder to ignore.

The week began with an exclusive Partner Reception at Giants Stadium, where partners gathered on the field for a relaxed, behind-the-scenes experience. This informal evening offered a unique chance to connect before the main event started, highlighting that Sage Future values building relationships as much as hosting sessions.

Across sessions and conversations on the floor, one thing stayed consistent. That AI is already shaping how businesses operate today and is constantly evolving business dynamics. As Gretchen O’Hara, EVP of Strategic Partnerships at Sage, put it, “AI is not here to replace partners, but to elevate how they deliver value.”

The focus is on improving decision-making and visibility, and on making workflows more responsive. Conversations are more specific, grounded, and aligned with real use cases. The question is now how AI fits into business operations.

This core AI shift was reinforced during the main-stage sessions led by prominent speakers. But one quote from Steve Hare, Sage’s CEO, felt most relatable to us.

“Partners who move early will lead the market.”

This is what Greytrix believes in. Over the years, the focus has remained consistent—building solutions that solve real business problems, not just theoretical ones. The conversations focused on trust in AI, clarity in decision-making, and how leaders operate under pressure. The direction is practical and immediate, not conceptual.

Sessions moved quickly from ideas to execution. Super Sessions and floor discussions focused on how new capabilities translate into actual business outcomes.

What stood out was the shift in questions. Businesses are no longer asking what AI can do. What matters most now is having the right information to act confidently. As one speaker said, improved visibility leads to better decisions. They are asking how it applies to their processes, their systems, and their day-to-day decisions.

Here, strategy and execution are coming closer together than ever before.

With deep experience across Sage ERP and CRM environments, the approach has always been centered on operational clarity, connected systems, and solutions that work in practice.

What was being discussed at Sage Future 2026 is closely aligned with how Greytrix has been building and delivering across its client base.

Greytrix’s approach to solution development has always been driven by a focus on solving real customer problems, emphasizing building what truly matters rather than just building faster.

The insight shared in the event is reflected in the solutions Greytrix brought to the floor. The conference turned into a space to reconnect with longtime partners, clients, and new connections. Connections that usually happen online became real and meaningful in person.

GUMU™ Copilot works alongside Sage ERP and CRM, turning operational data into insights that teams can act on. It is designed to support decision-making within existing workflows, without changing how teams operate.

Alongside it, GUMU™ Integration connects systems across ERP, CRM, and third-party platforms, helping maintain consistency across business processes. Solutions like ShipEazy, Catchweight, and the Sales Commission App extend this further by addressing specific operational and financial needs. Each one is built around how businesses actually function, not how systems are expected to behave.

Throughout the booth, conversations with clients, partners, and the Sage team added depth to the stage discussion.

From long-standing relationships to partnerships, these interactions show solutions that are valued when they consistently work over time. These conversations provide valuable feedback and clarify long-term direction. The highlight of this event wasn’t the sessions but the community where ideas, experiences, and real-world challenges converged. Over the course of three days, it became evident that high performance is not a one-time achievement but a continuous effort. This requires the right systems, accurate information, and the capacity to act on that knowledge.

The event concluded on a celebratory note on the evening of the third day of the Sage Future conference. The closure was staged as a transition from professional insights to a community celebration.

Sage Future 2026 clearly highlighted that AI is moving from exploration to execution, and businesses are aligning their systems accordingly.

The pace is increasing, and timing is becoming more important. Those who move early will shape how these capabilities are applied in real environments. Greytrix continues to build in that direction—focused on solutions that support how businesses operate today, while preparing them for what comes next.