Updating Customer Latitude and Longitude Using GUMU™ for Sage CRM – Sage X3

By | March 24, 2026

GUMU™ for Sage CRM – Sage X3 is a real-time, bi-directional integration solution. One of its key features is its high level of customization, allowing GUMU™ to be tailored to suit your company’s specific business processes.

What is Latitude and Longitude?

Latitude and Longitude are geographic coordinates used to identify the exact location of a place on Earth. Latitude: Measures how far a place is north or south of the Equator. and Longitude: Measures how far a place is east or west of the Prime Meridian. In simple terms, latitude and longitude are numbers that tell the exact position of a location on the map or GPS.

For one of our clients, we have implemented a new customization to set the Latitude and Longitude of a customer based on their address and update these values in Sage X3.

To update the Latitude and Longitude in Sage X3, the user must first ensure that the customer address already exists in Sage X3. If the address is present, the user can click the “Locate” button to fetch the Latitude and Longitude values. These values will be updated in Sage CRM in the respective Latitude and Longitude fields. After that, the user can click the “Update to Sage X3” button to synchronize these values with Sage X3.

the user can navigate to the GMap tab, click “Change Coordinates”, and drag and drop the map pin to the correct location. After saving, the coordinates will automatically be populated in the address fields. When the user clicks the “Update to X3” button, the Latitude and Longitude values will be synchronized with Sage X3.

Benefits of the Latitude and Longitude Customization: –

  • Latitude and Longitude provide the exact geographic location of the customer.
  • Precise location data helps in planning delivery routes and improving logistics efficiency.
  • The coordinates updated in Sage CRM can be easily synchronized with Sage X3, reducing manual work
  • Using the map to set coordinates helps avoid mistakes that may occur during manual data entry.

Overall, this customization enhances Sage CRM by enabling accurate customer location mapping and seamless synchronization of Latitude and Longitude with Sage X3, improving data accuracy and operational efficiency beyond the standard system features.