eCommerce for Fashion industry

By | January 11, 2016

Initially, consumers used to visit stores and high street to buy apparel and accessories. In this new era shopping concept is changed and now consumers loves to shop online from their computers or mobile. The success of eCommerce can also be seen in this industry.  From small retailers to big luxury brands have now opened their online marketplace.

There are many challenges in selling the clothing and accessories online like consumers are unable to inspect or try the product prior of making purchases, problems in returning the purchased items, fraud and poor product images. Retailers have now overcome these challenges with evolved marketing practices, consumer-friendly policies and responsive website. Choosing a right eCommerce platform is essential so that they can successfully leverage the power of eCommerce.

Magento eCommerce platform is a perfect fit for apparel and accessories industry.  Here are some of the features tailored to meet the needs of this industry.

  • Rich shopping experience

Magento platform provides rich and engaging shopping experiences to customers across multiple devices. It assist merchants with the complex eCommerce operations and meets the customer demands.

  • Catalogue Management

Magento offers many features and functionalities which makes inventory management better and easier.  It offers different product types, multiple product attributes can be set up for a product, quality product images with multiple view and zoom feature.  These features helps merchandiser to maintain their inventories without any hassle.

  • Tools to optimize sales

Retailers can easily cross sale or up sale their merchandise.  All these tools are in built and merchants can easily deploy them to drive the online sales.

  • Customer Satisfaction

Magento offers a delightful shopping experience to the customers.  It assist merchandiser to effectively build customer loyalty.

  • Order Processing

Simplified order tools, fast checkout improves customers shopping experience and ensures that they make a purchase without abandoning the cart.

Apparel and Accessories store requires continuous data updates.  It requires real time data; so that consumers get to know of new arrivals, flash sales and availability of stock. Managing huge list of SKU’s, accurate pricing and stock can be very challenging for retailers but can be simplified by integrating Magento eCommerce store with ERP using GUMU integration solutions.

How retailer get benefited using integrated eCommerce Platform?

  • Products and pricing

Avoid hassle in grouping multiple SKU’s with same attributes i.e.; size, color and style.  Create products as configurable/simple products and automatically associate and categorize them. Synchronize product prices more accurately as pricings are read from the desired price list.

  • Real time stock

Helps merchants to keep stock up to date on store and tied up with the inventory levels maintained in inventory system.

  • Orders

Orders placed on your store includes discounted prices, application of coupons, free shipping.  Merchants can accurately synchronize the orders back into the ERP with accuracy of totals and eliminates any errors in processing.

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Greytrix GUMU™ integration for Magento with Sage Enterprise Management (Sage X3) and Sage 300 (Accpac) is an excellent solution designed to assist online businesses integrate their ERP with E-commerce marketplace. It allows organizations to exploit their full potential and maximize their ROI.

For more information on E-commerce Magento integration with your Sage Enterprise Management (Sage X3) and Sage 300 (Sage Accpac), please contact us at We will be glad to assist you.