Customer Retention is the important business sense for the growth of an organization. We have to keep our customers engaged and interested in our products and services. With some improvement in service quality and loyalty incentives, it is easier to retain the existing customer base and keep them happy.
The 3 pronged approach to retaining customers is –
- Providing Excellent Customer Service.
- Providing Value for money products and Services.
- Providing incentives to customers for returning.
Companies are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to implement a system directed specifically at building customer loyalty. Businesses like Airline, Hotel Industry are already using Customer Loyalty programs to retain customers in their highly competitive market.
A loyalty program is a marketing method of a business to rewards our purchasing, thus increasing the customer’s urge to stay loyal to an organization. A loyalty program may offer convenience, store credit, prizes, discounts or any other benefit that would entice the loyalty of a customer. Loyalty programs which provide store credit allow the customer to earn points on purchases. After accumulation of a certain number of points, the customer is allowed to redeem those points on their subsequent purchases.
A well-crafted loyalty program requires IT resources that will be allocated towards other endeavors. As loyalty programs come into vogue, the need for software to record and maintain the incentives offered is increased. There are a large number of off the shelf products available in the market to cater to this requirement. Software managing Loyalty program is the backbone of our loyalty marketing efforts, giving you the tools to run your entire loyalty program from it.
We can achieve loyalty program functionality in Sage X3 with just a quick and easy customization of the Sales Order. This will allow us to address the growing marketing needs of customer Retention by recording and maintaining Customer Loyalty incentives being offered.
This customization will allow Sage X3 user to record/define and maintain below line items
- Membership number of the Customer/group of Customers.
- Points against every product that the user can earn on the purchase.
- Points can be automatically recorded against a particular Customer on the creation of Sales order and subsequent payment.
- Points against every product which a user can use to purchase the product.
- Maintenance screen to view and maintain the loyalty points earned and redeemed by the Customer.
- Loyalty point statement can be generated to view the entire history of the customer.
Hence a small customization is a great way to incorporate loyalty program into your existing Sage X3 to handles complex data and integrations so you can focus on member communications.
If you are looking for such customization to enhance your Sage X3 functionality and experience, Greytrix is your right choice.
Greytrix has some unique solutions of Sage X3’s integration with Sage CRM, Salesforce.com and Magento Ecommerce. It also offers best-in-class Sage X3 customization and development services to Sage X3 business partners, end users, and Sage PSG worldwide.
For more information on Sage ERP X3 Integration and Services, please contact us at firstname.lastname@example.org.We will be glad to assist you.