E-Commerce/Loyalty Marketing through ERP

By | January 30, 2014

Loyalty marketing is one of the business verticals wherein we have multiple systems involved and integrated together to provide a complete 360 degree solution for all the business transaction recording requirements. Here we have an E-commerce interface at one end to handle the catalogs along with the orders and application software like Sage 300 ERP at other end to record the operational data that E Commerce has processed and passed further to the finance side. The first end which is E commerce is completely accessed by the external entities just to verify the catalogs present on the site and then place an order accordingly which further is recorded into the ERP so that the organization services that order to complete the cycle.

Sage 300 ERP in itself has an added advantage where it can have a two way communication with the help of which we can read the data present on the website like the sales orders and then update them in Sage 300 ERP through an integration process. Going the other way around we can even maintain the item catalogs at ERP end and then sync them with the E-Commerce end where the external entities can access and place the orders which in turn gets recorded in ERP.

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Apart from updating the orders in ERP there multiple business empowering factors that can be captured through the integration process which can further help us boosting the decision making process. With the help of Sage 300 ERP concepts like Turnaround time both on the customer and the vendor side can be tracked which can further help us pick accurate and efficient vendors. Similarly the TAT can be traced separately for the entire courier and transporters which help deliver the products. These details can be extracted along with the courier/Transportation costing involved and the margin we get, this scenario is helpful especially when we have a drop shipment process in place where the vendor directly ships the goods from its place.

In addition to the above transit Invoices can be pulled from the ERP and then can be sent along with the dispatches; these documents not only have the complete delivery address but also have the courier/transportation details which further can help track the shipment easily. Apart from this a bulk SMS add-on of Sage can be used to send this vital details to the end recipient though SMS ones the productsare moved out of the source location for delivery. Going further the delivery information can be updated in ERP to get the time it took to reach the recipient with the help of which the performance of the courier partners/transporters can be derived and also can help us to do a lead time analysis in much better way to derive the shipments which are early, on-time and late.

One of the crucial factor in this vertical is the point account maintenance where in the organization can track the points issued to the customer, points redeemed by the customer and the balance points which the customer can redeem. Sage 300 ERP can help extract a report which will get the opening balances of the points present with the customers and then the points issued, points redeemed followed by the closing balances of points.

With all the above mentioned pros and lot more Sage 300 turns out to be a robust solution for your loyalty /E-commerce management organization that wants a multi environment two communication to help get the desired controls over the e-commerce, operational and finance part.

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